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“You are the Catholic Brand is a timely, inviting and engaging help for those who want to live life with more purpose and highlight their “brand” as a disciple, spouse, parent, friend, coworker or neighbor.  Drawing from life experience, Matthew Kilmurry offers a guide to building a relationship with God, overcoming personal weakness and discovering the mission God has for you.

Matthew Kilmurry in You are the Catholic Brand offers a guide to the reader in an engaging and inspiring way through a brand makeover to a deeper relationship with Jesus and a mission to live life fully.”

Image result for Cardinal Donald WuerlCardinal Donald Wuerl
Archbishop of Washington







“Matthew Kilmurry has been at the forefront of the efforts of the Church to move its communication into the digital age. Matthew’s heart is deeply rooted in his Catholic faith, something which is “branded” on his soul. The melding of his faith and his experience creating brands has brought forth this wonderful book, a fine addition to the discussion of how to communicate the “Good News” in a digital age.”

Most Reverend Christopher J. Coyne, Bishop of Burlington
Chair of the Committee on Communications of the U.S. Conference of Catholic Bishops





“You are the Catholic Brand is a wonderful resource for parish leaders and others in ministry as well as an invitation to all the faithful to see how marketing techniques can be appropriately applied to evangelization.  How we share our own experiences as Catholics and how we communicate the importance of the Catholic faith in building a personal relationship with Jesus is directly related to our success in helping others to better know Jesus through the Church.  Matthew Kilmurry expertly melds marketing and evangelization in this unique guide that I pray will help the faithful answer God’s call to spread the Good News to all Nations, in 2016 and beyond.”

Most Reverend William E. Lori
Archbishop of Baltimore





“Beautifully written and exceptionally real, You Are the Catholic Brand provides practical ways to offer others encounter with Christ and his Church while deepening personal faith. Matthew Kilmurry shows clearly how evangelization starts with creative and courageous invitation by the Holy Spirit and us.”

Fr. Frank Donio, S.A.C.,
Director, Catholic Apostolate Center





“I don’t say this lightly.  Matthew Kilmurry managed to do what many have attempted and not succeeded.

Two thoughts came immediately to mind as I read You Are the Catholic Brand. First, that Matthew should have addressed the Synod on the New Evangelization in 2012 to set the tone of the entire ecclesial gathering and point Synod delegates in the right direction. Second, that Matthew has understood, better than many, what Pope Francis is talking about when he emphasizes “peripheries”, encounter, engagement and accompaniment of others.  Bravo, Matthew for summarizing succinctly, powerfully, vividly and hopefully the role and mission of Christians in today’s world. Matthew draws from the business world, with all of its ever-changing lexicon of catchy expressions and concepts, to find a way of presenting anew the Catholic story. In Matthew’s own words: ‘There may be no brand that has had more negative press than the Catholic Church.” This book does not suggest ways to fix the world’s view of the institutional Church; instead, it focuses on something more manageable and more important. You.’

Pope Francis says Christianity is an encounter with Jesus that brings us to others. Matthew Kilmurry understands the urgent need of this encounter very well and will help you to do the same. I highly recommend this little book to all those who are pastors, evangelists, lay leaders, youth ministers, university chaplains, and serious Catholics who are trying to dialogue with the world around us. It is a breath of pure oxygen. Catholics should not be afraid of the terminology and concepts of the business world. We must learn from them and realize once again that ‘there is no person or organization that comes close to the success achieved by Jesus and the Catholic Church he established. We are all spokespersons for the Catholic brand whether we intend to be or not.'”

Fr. Thomas Rosica, CSB
CEO, Salt and Light Catholic Media Foundation
English language attaché, Holy See Press Office





“Christianity, if we want to share the Good News, depends on Christians.  That’s right:  YOU!  Matthew’s newest book reminds us of the essential truth about living our faith out loud, proudly and effectively!  The problem with Christianity, and particularly the Roman Catholic Church, is not that we don’t have enough priests or nuns.  It’s that we don’t have enough good Christians and Roman Catholics who know how to share their faith effectively.  We all need to work on our “brand” of faith – not by wearing it on the sleeves, but by living it out from the heart.  This book can help the “average” Catholic to become an extraordinary evangelizer.”

Image result for Leo E. PatalinghugRev. Leo E. Patalinghug
Author, Speaker, TV & Radio Host www.GraceBeforeMeals.Com







“Matthew Kilmurry has done the impossible: He has combined the lessons of marketing with the demands of the new evangelization, creating an absorbing guide for all Catholics who want to spread the Good News of our faith, but are unsure how. With unflinching honesty, Kilmurry draws lessons from his own personal experiences and successful marketing career, giving practical suggestions to help even the shiest of disciples accompany, encounter and change all those we come in contact with, starting with ourselves.”

Author, editor, publishing executive








“I’m a sinner. You’re probably a sinner, too. And for sinners like us, the thought of representing Catholicism to the world isn’t just scary…it seems like the ultimate spiritual joke! But in this book, Matthew shows us how to represent and pass along our faith. It’s our job as Catholics – whether we’re ready or not!”

Lino Rulli
The Catholic Guy
SiriusXM Satellite Radio
Author of Sinner and Saint




“Matthew Kilmurry is a fresh and engaging new voice within the Catholic world. In his book, You Are the Catholic Brand, readers are afforded a penetrating look into Kilmurry’s marketing mind as he effectively enables you to share your love for Christ and his Church with a hungry world. This is a smartly conceived book that will certainly reshape the way people present their faith to the world.”

Kevin Wells, former sportswriter, speaker, and best-selling author of
Burst: A Story of God’s Grace When Life Falls Apart





 “In You Are The Catholic Brand, Matthew Kilmurry  invites us to brand training about our faith. Speaking from the intersection of faith and consumer culture, You Are The Catholic Brand is an enthusiastic, interesting and accessible take on evangelization.  I appreciate it for helping us to read the signs of the times.”

Daniella Zsupan-Jerome Ph.D.
Professor of Pastoral Theology, Notre Dame Seminary Graduate School of Theology
Consultant to the Committee on Communications of the U.S. Conference of Catholic Bishop
Author of Connected Toward Communion: The Church and Social Communication in the Digital Age (Liturgical Press, 2014)


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