It’s official! You Are the Catholic Brand is available for pre-order from Liguori Publications!
Is there a brand you’re convinced everyone should try? What if that brand is the Catholic Church? How do you, as an individual or a parish, start evangelizing your Catholic faith with the same enthusiasm you let people know about your favorite car, restaurant, or clothing brand?
The most powerful marketing tool available to the Catholic Church is you and your faith—the dirt-under-your-fingernails, head-on-the-pillow-exhausted, self-dying, relentless kind of belief. You know your faith, you know your audience, and you personalize your message.
Matthew Kilmurry guides you on the path to becoming a brand evangelist for the Catholic faith, from crafting your personal faith mission statement to a personal inventory that helps you get to know your faith, and yourself. Using the tools in this book, you or your parish can become a brand evangelist—confidently sharing your faith and influencing others to love it as much as you do. Be converted anew—and go evangelize!
Matthew Kilmurry is a fresh and engaging new voice within the Catholic world. In his book, You Are the Catholic Brand, readers are afforded a penetrating look into Kilmurry’s marketing mind as he effectively enables you to share your love for Christ and his Church with a hungry world. This is a smartly conceived book that will certainly reshape the way people present their faith to the world.