Over the last 100 years, companies have started to understand the benefit of creating a brand, something we as Catholics have known for 2,000 years. They have spent years of research and boatloads of money defining themselves. One of the most important aspects of creating a brand is developing a mission statement, which is a short, concise statement on what the company believes and how they plan on accomplishing their mission. Sound familiar? As Catholics, we recite something similar each Sunday when we say the creed. Just as Catholics need the Church to hand them a set of beliefs in which to operate, employees need companies to hand them a brand they can trust and use on a daily basis in order to be successful. Conversely, companies need employees to buy into the brand with exceptional enthusiasm and a willingness to implement in every facet of their daily work lives. If the employees do not, the brand will fall terribly flat.
And so it is also true with the Catholic brand.
But be encouraged! Unlike new employees in a company that get just one day of brand training with handouts and a PowerPoint during orientation, Catholics have available some of the most time-tested training material ever created. And more than that, we have a Helper, the Holy Spirit, who gives us the strength, knowledge and power to be who God intended us to be. All we have to do is be willing. Boy, if only all jobs came with supernatural help like that!