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Category: Catholic Christian Brand Evangelist

You Are the Catholic Brand Now Available for Pre-Order!

It’s official! You Are the Catholic Brand is available for pre-order from Liguori Publications!


front coverIs there a brand you’re convinced everyone should try? What if that brand is the Catholic Church? How do you, as an individual or a parish, start evangelizing your Catholic faith with the same enthusiasm you let people know about your favorite car, restaurant, or clothing brand?

The most powerful marketing tool available to the Catholic Church is you and your faith—the dirt-under-your-fingernails, head-on-the-pillow-exhausted, self-dying, relentless kind of belief. You know your faith, you know your audience, and you personalize your message.

Matthew Kilmurry guides you on the path to becoming a brand evangelist for the Catholic faith, from crafting your personal faith mission statement to a personal inventory that helps you get to know your faith, and yourself. Using the tools in this book, you or your parish can become a brand evangelist—confidently sharing your faith and influencing others to love it as much as you do. Be converted anew—and go evangelize!


Matthew Kilmurry is a fresh and engaging new voice within the Catholic world. In his book, You Are the Catholic Brand, readers are afforded a penetrating look into Kilmurry’s marketing mind as he effectively enables you to share your love for Christ and his Church with a hungry world. This is a smartly conceived book that will certainly reshape the way people present their faith to the world.

-Kevin Wells, former sportswriter, speaker, and best-selling author of Burst: A Story of God’s Grace When Life Falls Apart

Being a Brand Evangelist is in our nature

Sunblock has been the bane of the Kilmurry family vacation experience for as long as we’ve had kids. With six small children, we go through it like water on a hot beach. Inevitably, someone gets sunburned or they cry and wipe their eyes and then cry some more when it begins to sting. My wife, Shannon, finally took to the Internet in search of a solution. She came across an Australian sunblock called Blue Lizard. It was endorsed by a pediatrician (which is the same as a celebrity endorsement) so she gave it a try. It turned out to be everything it claimed to be. Several uses proved it only needed to be applied once and the stinging eyes were gone. Shannon converted from customer to Brand Evangelist. She would have done a commercial for free if she had been asked. She touted the awesomeness of this sunblock to any mom willing to listen on a hot, sunny day. She even converted a few of her friends, offering to make bulk orders to save on shipping. She became the type of customer every company dreams about. She is truly a Brand Evangelist. Heck, on any given sunny day, she might talk with greater ease and enthusiasm about this sunblock than her amazing experience with Jesus and His Church. How many of us can say that about something similar in our own lives? I know I can.


Becoming a Catholic Christian brand evangelist

Over the last 100 years, companies have started to understand the benefit of creating a brand, something we as Catholics have known for 2,000 years.  They have spent years of research and boatloads of money defining themselves. One of the most important aspects of creating a brand is developing a mission statement, which is a short, concise statement on what the company believes and how they plan on accomplishing their mission. Sound familiar? As Catholics, we recite something similar each Sunday when we say the creed. Just as Catholics need the Church to hand them a set of beliefs in which to operate, employees need companies to hand them a brand they can trust and use on a daily basis in order to be successful. Conversely, companies need employees to buy into the brand with exceptional enthusiasm and a willingness to implement in every facet of their daily work lives. If the employees do not, the brand will fall terribly flat.

And so it is also true with the Catholic brand.

But be encouraged!  Unlike new employees in a company that get just one day of brand training with handouts and a PowerPoint during orientation, Catholics have available some of the most time-tested training material ever created.  And more than that, we have a Helper, the Holy Spirit, who gives us the strength, knowledge and power to be who God intended us to be.  All we have to do is be willing.  Boy, if only all jobs came with supernatural help like that!